Friday, December 3, 2010

Fantastic Four #587 - Now with variant foil covers?

The last issue of the current Fantastic Four run by Jonathan Hickman (#587) is going to send you through a wormhole to the 1990s.

The current storyline is entitled '3' and so, someone probably dies in the final issue. That's not a spoiler. What actually happens in the final issue must have some sort of a doozy surprise, however, because Marvel announced today that they would be handling this issue in classic 1990s style, with the issue shipping in polybags! Can foil covers be far behind?

Hickman's run on this series has been a lot of fun so far. He's really approached the book in a different way from a lot of the other big-name talent that has been brought in over the years. I like what he's done a lot. I just wish the book could stand on its own without resorting to this kind of ridiculous and quite frankly archaic marketing ploy.

Here's the actual Marvel announcement.

Marvel Announces No Overprint For Polybagged FANTASTIC FOUR #587

This January Fantastic Four #587 marks the end of the Fantastic Four and the penultimate issue of Marvel’s longest running series. Concluding the red hot “Three” storyline by superstars Jonathan Hickman and Steve Epting, this issue arrives polybagged in comic shops to avoid spoiling the cataclysmic ending of the Fantastic Four. The incomparable John Cassaday provides a shocking “spoiler” variant cover to the issue which ships a week after the release of Fantastic Four #587 to further preserve the surprise events that lead to the dissolution of Marvel’s first super hero team.

In addition, Marvel has officially announced that there will be no overprint on Fantastic Four #587, in addition to the issue not appearing on newsstands.

“The surprises in this issues--and what comes next--constitute one of the biggest events in Marvel history,” said David Gabriel, SVP Sales & Circulation. “When you see the plans that Tom Brevoort, Jonathan Hickman and Steve Epting come to fruition, you’ll know why we say this is the story everyone will be talking about. We urge retailers to look for a major incentive announcement in Diamond Daily and stock up not just for January, but for the coming months as the aftermath of this issue is revealed.”

This is it--the end of the Fantastic Four. But what could bring about such a stunning change to the fabric of the Marvel Universe? There’s only one answer--Fantastic Four #587.


  1. There's already been quite a few Foil Variants in the last couple of years... mostly chase variants for the Ultimate Comics relaunched line, as well as the Astonishing line.

  2. That was an attempt at hyperbole. Seriously though, how many of those shipped in polybags? Certainly no major releases. I'm not a big fan of 90s marketing techniques.